While bank customers repeatedly acknowledge in surveys their openness to letting artificial intelligence manage their finances, there is a structural issue preventing many institutions from benefiting from the digital advice trend, according to one fintech head.
This month’s Winners of Wealthtech interview is with Drew Sievers, CEO of digital advice technology vendor Trizic. Drew is a serial entrepreneur and investor with a long history of developing innovative fintech solutions.
Doug Fritz, president of consulting firm F2 Strategy, gave an overview of a few of the leading vendors in the digital advice space. In the last five years, there have been new entrants that are very cool, attractive, fast, with great design, Fritz noted. These include Jemstep, Trizic, AdvisorEngine, and InvestCloud.
Trizic has been named the Company of the Year by CIOReview and recognized in the magazine’s Banking Technology special edition. “We are glad to announce Trizic in our annual ranking list of 20 Most Promising Banking Technology Solution Providers 2018,” said Jeevan George, Managing Editor of CIOReview. “Their approach to the digital wealth market, along with impressive clients and partners, made them an obvious choice.”
“Banks find it difficult to deliver wealth management services cost- effectively which is an overarching problem, and that is what we help banks accomplish. This sets us apart from everybody else in the industry,” emphasizes Drew Sievers, CEO of Trizic. The company supports such banks in delivering wealth management services to their customers in a simpler, easier, and cost-effective way through an automated wealth management platform.
The new era of “digital wealth” offers faster, more efficient and cheaper investing services for people everywhere. This is good news for consumers, many of whom today can’t access affordable, convenient financial help. It’s also a huge opportunity for advisors and companies who embrace the transformation. By far the strongest shared trait among digital leaders is what we call a “technology mindset.” Companies like Robust Wealth, Trizic, Investcloud and Quovo are investing heavily in this area.
In response, Melissa Cullen, who heads up product strategy for the wealth and retirement business at FIS, acknowledged digital advice is becoming a core part of the customer experience. But big banks and wealth management firms do not want to buy such technology piecemeal, Cullen said, noting that the firm has its own solution that was built in partnership with a SigFig competitor, Trizic.
SODA’s purpose is to consolidate Yodlee et al.’s position and ward off the threat of large banks stepping in and regulating the market themselves, since it is more often than not banks’ data that’s used, says Drew Sievers, CEO of banking robo-developer Trizic Inc.